What’s interesting is the results of consumer research commissioned by BENEO. With the clean-label trend, consumers are increasingly seeking ingredients that inherently contain these nutrients, like acerola powder with naturally occurring vitamin C instead of straight ascorbic acid." She also mentioned non-GMO and plant-based tablets and gel caps are trending. Rikka Cornelia, product manager, BI Nutraceuticals, said, “The majority of vitamins and minerals in dietary supplements are synthetically manufactured. For the latter, fewer is better, as a ‘cleaner’ product is perceived as not needing any non-active ingredients." “These ingredients can be the actives in a supplement or excipients. So what ingredients are on consumers’ hotlists? “Depending on how individual consumers define ‘clean’ for their personal lifestyle, some or all of the following are being avoided: anything labeled or perceived to be artificial, processed, not sustainable, derived from or using GMOs, etc." said Mel Mann, director, flavor innovation, Wixon. This isn’t just a rehash of holistic health or general wellness-what we’re anticipating, and the shift that Novel is evolving to target, is the concept of food as medicine." Consumers now seek holistic wellness through food, supplements and personal care. To further drive the clean-label supplements trend home, according to the Nutrition Business Journal, “Sales of supplements derived from herbs and botanicals reached an unprecedented high in 2014, marking a continuous 10-year growth."īut perhaps Jeff Avila, vice president of marketing, Novel Ingredients, explained it best when he described the “rapid blurring of the lines between food and supplements.
This is a big deal, as almost 18% of American adults surveyed by the Centers for Disease Control and Prevention in 2012 use some form of non-vitamin, non-mineral dietary supplement, with fish oil, glucosamine and chondroitin the most popular. Suitable for everyday use.As the clean-label trend is sweeping over the food and beverage industry, supplement labels are also getting a clean and transparent revamp. Free from heavy metals, toxins & pesticides.ĭosage: Add 1/2 teaspoon of powder to breakfast or the drink you want (e.g. Free from gluten, lactose & other allergens.
Clean me supplements free#
Free radical scavenger, reactivates other antioxidants like Vitamin C, E & Alpha Linoleic Acid. L-Glutathione: Highly potent antioxidant from natural fermentation, protects the brain and cells.Milk thistle extract: Natural antioxidant rich in silymarin, “herb of the liver”.Green tea extract: Natural antioxidant, rich in polyphenols and the catechins EGCG.Chlorella: Highly potent natural antioxidant, rich in chlorophyll & iron, has an alkaline effect.Ideal for bowls & smoothies, is also suitable in water or as a latte.
Clean me supplements upgrade#
Simply upgrade your food every day with our L-COMPLEX Clean Me Powder. Contains the catechins EGCG and has an alkaline effect through Chlorella. Our Green Complex rich in polyphenols and the highly potent antioxidants chlorella, L-glutathione, green tea & milk thistle extract (herb of the liver), to protect against free radicals and oxidative stress.
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